For $500K–$3M DTC Supplement & Food Brands
Stop paying customers to buy from you. Give them a reason to.
Arch Press is an email ghostwriting agency. We turn your traffic into new email leads. Then we build sequences that nurture them into customers. (Without bribing them with discounts.)
The Discount Trap
A 10% off pop-up doesn’t build a list of buyers. It builds a list of bargain hunters.
- •“Our list just isn't converting.”
- •“Open rates are decent. Nobody's buying.”
- •“We keep running promos just to move product.”
- •“We've conditioned our list to wait for the next sale instead of buying at full price.”
A discount code trains someone to wait. A value-first lead magnet trains someone to trust you, so the first thing they learn about your brand is that you know what you’re talking about, not that you’re desperate for the sale.
How It Works
A 3-part email system, built once, running for as long as you sell the product.
01
Turn Your Traffic Into Emails
This works with whatever’s already sending traffic: paid social, influencer partnerships, podcast ads, affiliates, search. It doesn’t matter where the visitor comes from. The landing page has one job: turn that visit into an email address.
02
Nurture Leads by Solving a Problem
The 5-day course starts the moment they opt in. Each email solves one real doubt: the ingredient they’ve never heard of, the claim that sounds exaggerated, the question they’d ask before buying. Not a sales pitch.
03
Reward Your Action Takers With an Incentive
The people who opened and clicked through all 5 emails have already earned your trust. This sequence rewards that with something worth acting on now, founder pricing, a bonus, early access, not a blanket discount handed to anyone who shows up.
Your Brand <hello@yourbrand.com>
to you@yourbrand.com
⚡ FLASH SALE: 30% OFF Ends Tonight!
Don't miss out on our BIGGEST sale of the year!
Use code FLASH30 at checkout, but hurry, this deal disappears at midnight!
Shop now before your favorite items sell out!
— The Team
Your Brand <hello@yourbrand.com>
to you@yourbrand.com
Doors close Friday. You already know why this works.
You've read four emails about the sourcing, the testing, the actual science behind this. You don't need another one to convince you.
This one's just the logistics: founder pricing closes Friday at midnight. After that, it's back to full price.
If you've been waiting for a sign, this is it.
— Your Brand
What’s Included
Everything you need to run the system. Nothing you have to build yourself.
The Traffic Conversion System
Custom to your list size. We’ll walk you through it on the call.
- 5-day Educational Email Course, written for your specific product and ingredients
- 3-day limited sale sequence (3 emails)
- Ongoing nurture sequence, built to run evergreen after the sale
- Subject lines and preview text for every email
- Full segmentation and automation setup, built live in your ESP (Klaviyo, Mailchimp, or your platform)
- Unlimited revisions until it sounds like you
- 4-week delivery, start to finish
4-week delivery, start to finish
Risk Reversal
We’ll rewrite it as many times as it takes until you love it.
- •Free call first. We only take projects we're confident we can deliver.
- •Unlimited revisions. If an email doesn't sound like your brand, we rewrite it again. No cap.
- •4-week delivery. If we miss it, we keep working until it's done, at no extra cost.
Questions
Still skeptical? Good. Here’s what you’re probably thinking.
I've tried email marketing before and it didn't work. Why would this be different?+
Most email fixes are tactical: better subject lines, better send times, another discount code. This fixes the sequence itself, the first five emails a new subscriber gets, so trust gets built before you ever ask for the sale.
We already have someone handling our email.+
Good, keep them. We're not replacing your VA or your ESP. We build the sequence they send. Most brands have someone hitting send and nobody who's mapped out why a stranger should trust an ingredient claim from a company they've never bought from.
How do I know this will work for my brand specifically?+
We only write for supplement and food brands. Every email is built around your specific ingredients, sourcing, and story, not a generic template with your logo swapped in. Book a call and we'll show you what Day 1 would look like for your product before you commit to anything.
How much does this cost?+
It depends on your list size and how much of the system you need built, so we go over exact pricing on the free call, not before. Every project includes the full 5-day Educational Email Course, the 3-day sale sequence, an ongoing nurture sequence, and unlimited revisions until it sounds like you.
Do you build this in my ESP, or do I have to implement it myself?+
This is done-for-you. We write every email and build the full sequence directly in your ESP, Klaviyo, Mailchimp, or whatever you're on. You don't touch a flow builder or a segment setting.
I don't have time to take on another project right now.+
You're not taking one on. We do the writing, the strategy, and the tech setup. Your only job is reviewing drafts, and that's async, no calls or meetings required. Most founders spend 30 to 60 minutes a week on it, tops.
We don't have much traffic yet. Will this even work for us?+
This system isn't a traffic generator, it's what happens after someone lands on your page, whether that's 50 visitors a day or 5,000. If you don't have any traffic running yet, get a source going first, even something small. If you've got any traffic at all, this is built to make every visitor worth more.
See It In Action
This is what an Educational Email Course actually looks like.
Most founders have never seen one. Here’s the real Day 1 email, the one that starts building trust with a cold subscriber before we ever mention the product.
See Day 1Takes 30 seconds. No commitment to book a call.
Why Arch Press
I write for brands I’d actually buy from.
I only take a handful of supplement and food brands at a time, so every email actually sounds like you, not a template with your logo swapped in. If it’s not something I’d trust with my own money, I won’t write it.
John Oliver
Founder, Arch Press
Every day you wait is another customer trained to expect a coupon.
Book a call. We’ll look at your current list and tell you exactly where the Traffic Conversion System fits, and whether it’s the right move for your brand.